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: Conduct market research by talking directly to potential customers to find high-value problems worth solving. 2. Mindset and "The Alchemy of Self"

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The fundamental role of a consultant is to identify a client’s current state (Point A), their desired state (Point B), and the obstacles preventing them from getting there. : Conduct market research by talking directly to

Why? Sam stated that he was "burnt out." He claimed that teaching consulting had become a "cult of personality" and that he wanted to build a software company that helped people learn differently. their desired state (Point B)

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