: Allowing for "frivolous" or playful elements that break traditional corporate norms.
Within 48 hours, the clip had 22 million views. Two follow-up videos went even more viral: frivolous dress order clips hit full
For the last four years, the fashion economy has been driven by "dopamine dressing." Spurred by lockdown boredom and TikTok trends, consumers bought dresses for scenarios that didn't exist. Key drivers included: : Allowing for "frivolous" or playful elements that