The impact of globalization and social media on Tamil cinema cannot be overstated. The advent of social media has changed the way romantic relationships are portrayed on screen. Films like "Yaamirukka Bayamey" (2014) and "Vellaikaara Durai" (2014) have depicted the influence of social media on relationships, showcasing the darker side of online interactions. The globalization of Tamil cinema has also led to the emergence of new themes and storylines, reflecting the experiences of the Tamil diaspora.

Directors like Gautham Vasudev Menon often explore how personal egos can tear apart even the strongest bonds, as seen in Kushi (2000) and Neethaane En Ponvasantham (2012).

The early years of Tamil cinema, dating back to the 1930s, were marked by mythological and historical films that often featured romantic storylines. These films were heavily influenced by Indian mythology and folklore, with stories centered around gods, goddesses, and legendary heroes. The romantic storylines were often secondary to the primary plot, but they played a crucial role in captivating the audience.