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The impact of these portrayals cannot be overstated. Research has shown that positive representations of mature women in media can have a profound effect on how society perceives and values women as they age. A study by the Geena Davis Institute on Gender in Media found that women who are exposed to positive media representations of mature women are more likely to have a positive body image and self-esteem.

Despite progress, significant disparities remain in the portrayal of characters aged 50 and older. Women and Aging: What the Media Does and Doesn't Tell Us rachel steele red milfgmailcom upd